Wednesday, November 19, 2008

What is a logo

When looking at doing a logo for CPIT School of Art and Design, I wanted something that would represent creativity yet still remain a strong logo mark and fit into the usual logo requirements. Something that would be adaptable and could change.

Inspired by this trend of Block types work by Andrei Robu, Michael Bierut (MAD), Angus Hyland (Brand Spanking). I started to design a logo. Development here and earlier development (blog here) and the specific posts this one, this one and this one. Above is the logo in it's standard application.

these images are what the logo can become.

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